Madam C.J. Walker
First African-American Female Millionaire
1867-1919
Madam C.J. Walker was a highly
successful entrepreneur of the early twentieth
century and was also well known as a social
activist and philanthropist. Besides being noted
as the first female African-American
millionaire, Madam Walker was renowned for her
stirring political and social advocacy and her
humanitarian efforts. An early promoter of
women’s economic independence, she provided
well-paying jobs for thousands of
African-American women who otherwise would have
been employed as domestic help and manual
laborers.
Madam C.J. Walker was born Sarah
Breedlove on December 23, 1867 to Minerva and
Owen Breedlove on the shores of the Mississippi
River in Delta, Louisiana. Her parents were
ex-slaves living on the Burney plantation in
Delta and Sarah was the first child of their
born in freedom. As a child, Sarah suffered much
loss. Her mother died when she was only seven
years old and though her father remarried rather
quickly he also died before she turned eight.
Because her family was poor, her educational
opportunities were limited and she received
little formal education.
When she was a mere fourteen
years old, Sarah married Moses McWilliams so
that she might have a home. Making their home in
Vicksburg, together they had one daughter,
A’Lelia who was born in 1885. Moses died in
1887, leaving the widowed Sarah to provide for
her family. She moved with her daughter to St.
Louis, Missouri. For the next eighteen years
Sarah supported herself and her daughter by
obtaining work as a washerwoman.
In 1905, while still living in
St. Louis, Sarah had an idea to begin a
cosmetics business. She began to develop a hair
care and grooming system for African-American
women that would heal scalp disease through more
frequent shampooing, massage, and an application
of her special ointment. She also devised a
method for these women to straighten their hair.
Before this time African-American women who
wanted to de-kink their hair had to iron it with
a flat iron with their hair placed on a flat
surface. Sarah devised a system to straighten
hair that used her hair softener with the aid of
a straightening comb.
Encouraged by her success in St.
Louis selling her cosmetics and method, Sarah
moved to Denver Colorado in July, 1905 where she
was joined by her close friend C.J. Walker, a
newspaperman. They were married six months later
and though they divorced six years later, she
kept the name that became famous.
Madam Walker sold her cosmetics
and method door-to-door, giving demonstrations
to the women of Denver. She also enlisted the
help of other women hired as agent-operators to
sell her products. These women became known as
“hair culturists” and “scalp specialists”.
Walker required her agents to sign a contract
binding them to a hygienic regimen and in her
meetings with them she stressed the importance
of cleanliness and attractiveness as an aid to
self-respect and racial advancement.
With others selling her method
and product for her, Madam Walker was able to
concentrate her efforts on the instruction of
her methods and on the manufacture of her
product line. In 1910 she built a plant in
Indianapolis, Indiana that would serve as a
center of the Walker enterprises. The company
had many branches including the Walker College
of Hair Culture and Walker Manufacturing
Company, remained in business until it was sold
in 1985. The Madame C.J. Walker Manufacturing
Company provided employment for over three
thousand people and Walker herself claimed that
her multi-level sales force had over 20,000
agents by 1919.
Madam Walker was a generous
donor to black charities and was active in black
philanthropic work. In fact, she made the
largest single donation to the National
Association of Colored Women’s effort to buy the
home of Frederick Douglass to be preserved as a
museum. She also contributed generously to such
organizations as the Y.M.C.A. of Indianapolis,
the National Association of Colored People and
to several organizations that provided help to
the needy in Indianapolis and scholarships for
young men and women at the Tuskegee Institute.
Sarah also encouraged her employees in their own
community philanthropic work, giving cash prizes
to the groups of agents that did the largest
amount of community work.
At the height of her success,
Madam Walker was diagnosed with hypertension and
doctors suggested she reduce her activity level.
Nevertheless, Sarah did not heed their advice
and continued her busy schedule. She soon became
ill and died on May 25, 1919 as a result of
chronic interstitial nephritis, kidney failure,
and hypertension. Despite her impoverished
beginnings, Madam C.J. Walker became known as
the wealthiest African-American woman of her
time and, to her credit, she used her prominent
position to fight against racial discrimination
and her substantial fortune to support civic,
educational, and social agencies to aid her
fellow African-Americans.
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